Sell Your Own Product: Getting Your Goods on Store Shelves

Sell Your Own Product

Sell Your Own ProductHaving your own product is only the first part of the journey towards making a profit. If your idea has come to fruition, which means it is now an actual product, you’re going to need to sell it. This means marketing and other related activities. If you don’t have your own store for selling these products yet, however, or if you want retailers to sell it for you, there are other things to take into consideration.

Protect your product

An original is at risk of being copied, so if you want to protect your product design or logos and markings, speak to a patent and trademark lawyer. They will help you register your product, so nobody can copy it without legal repercussions.

Talk to retailers

Retailers may allow you to sell your product through them. To do this, you’ll have to shortlist the first few retailers you want to carry your goods. Remember that their floor space is pricey, so do your research first. If you’re worried that pricing will be different in each store, recommends getting a MAP policy enforcement to make sure your Minimum Advertised Price (MAP) stays consistent through all sellers.

You probably know how people tend to look at products at a physical store, then go home to buy the ones they want online. That’s because they want the savings online stores offer. With your MAP properly enforced, you protect your prices and protect your retailers too.

Get a product code

According to, every product variant (size, color, etc.) needs a 12-digit universal product code (UPC) prefixed to an extension that is unique to that particular variant. Join GS1 US to work on your UPCs. Especially if you’re talking to large retailers, you’re going to need UPCs.

These are only some of the most important things you need to accomplish if you want your product to appear on store shelves. Find out more by talking to your lawyer and the local authority for such matters.